Dr. John Paul

Dr. John Paul is the founder of a dental practice in Lakeland, FL, and has built his business on personal relationships and high customer satisfaction. Seeking to expand a strong customer base, Dr. Paul came to us to deliver a turnaround rebrand. We used the doctor's friendly customer experience and practice connections to the Central Florida area as inspiration for his new brand identity.




Inspired by Florida citrus and the smiles of his happy young patients, we developed a logo mark and branding system that are versatile and approachable.




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