In recent years, Lakeland, Florida, has welcomed some incredible homegrown businesses that chose this city as their base and inspiration. These businesses enlarge the city's identity as a community, add to its flavor, and change the way citizens eat, shop, work, and live as a city. To celebrate the crafted goods these entrepreneurs create, The Lakelander releases an annual special issue titled Lakelander Made. Our challenge was to brand this idea.
Lakelander Made Market
Lakelander Made Market gives readers the opportunity to touch and see the quality goods featured in person. Conversely, the makers gain exposure and get to build new relationships with potential customers.